Inspired by the timeless style of the 1950s barbershop and its spiritual founder, Willy Uppercut O'Shea, Uppercut Deluxe is a modern, yet traditional approach to men's grooming. An Australian born brand proudly made with only the finest ingredients, Uppercut Deluxe delivers a core range of high-quality grooming products for men without all the fancy embellishments of salon brands.

The brand was built by the creative brains, passion and hard work of Luke Newman and Steve Purcell, childhood friends with a love for barbering, surf and skate.

Its been a labor of love for the boys. What makes Uppercut Deluxe unique is that the boys are barbers that use the product every day and constantly challenge themselves to create timeless products that guys can use for their lifetime; it’s about the essential grooming items.