In 2013, friends from a variety of backgrounds, looking for high-quality beard and mustache care products, founded Les Industries Groom.

 Groom's driving idea is to design the best men's products without compromise. Handcrafted from natural ingredients, Groom products are developed, tested and produced in their workshop in Montreal.

 The company does not use parabens, dyes, artificial perfumes or petroleum derivatives; only the best natural ingredients, selected for their quality and beneficial properties. Everything is carefully produced in small batches to ensure optimum freshness and quality.